services


FULL PACKAGE COMMUNICATION CAMPAIGNS

• Development of PR campaigns • Analysis of company’s position in the media • Provision of press materials • Building data bases of target media, forming pools of loyal journalists • Organizing press conferences, briefings, press lunches, interviews • Initiating publications in media, starting new sections, columns, blogs • Press relation services

CORPORATE PR

• Communications audit (review of the company’s position and actions in the media space) • Product or company positioning • Communicational strategy • Development of newsworthy stories • One-shot and long-term PR projects • Company image • Corporate social responsibility programs

SPECIAL PR PROJECTS

• Development of newsworthy • Arrangement events aimed at target audience • Celebrations, festivals, conferences, concerts • Round-table conferences • Auctions, lotteries, contests • Presentations, educational workshops • Special sponsor campaigns

MEDIA RELATIONS

• Maintaining close contacts with major journalists • Forming pools of loyal journalists • Initiating a constant flow of positive materials on the company or a brand in mass media • Determining key mass media based on the genuine audience and territorial coverage of publications • Creating a positive media environment • Developing and preparing press materials • Organizing press conferences, briefings, round-table conferences, press tours

SOCIAL MEDIA AND DIGITAL MARKETING

• Developing and implementing campaigns in social media • Maintenance and promotion of corporate sites, forums and blogs • Interacting with bloggers and virtual communities • Analyzing the company media space and its competitors in social media • Company positioning in social media

BRAND PR

• Development of brand promotion strategies for media and social networks • Social research • Monitoring and analyzing information on the brand in the media • publicity, introducing brands to the media • Media relations

GOVERNMENT RELATIONS (GR)

• Organizing interactions between a client and federal/local government bodies • Creating positive reputation among government authorities • Establishing friendly relationships with regulating bodies • publicity of the company’s socially responsible activities • Holding events, meetings, round tables, conferences

REPRESENTATIVE CAPACITY TRAINING

• Advising heads of business units, politicians and public figures on creating attractive individual image, high personal reputation • Assisting in composition of speeches, preparing for public speaking • Rhetoric skills training • Business ethics consultations

INVESTOR RELATIONS (IR)

• Development of internal and external IR procedures • Advising on disclosures • Holding public events attended by investors, analysts and the media: presentations, face-to-face meetings, road shows, press conferences • Publicity и PR support of IPO • publicity of shareholders’ meetings • Annual reporting to investors • Publication of financial results

CRISIS RESPONSE

• Crisis analysis • Defining informational and reputation risks • Development of rapid crisis response programs • Development of anti-crisis programs • Neutralizing negative materials in the media and social networks

EVENT PLANNING

• Selecting venue • Development of event concept and scenario • Media announcement • Attracting competent speakers • Ensuring participation by media representatives • Preparation and distribution of press materials • Preparation and distribution of press materials in the follow up to the event • Initiating publications • Monitoring the media and preparing reports

MONITORING AND ANALYTICS

• Monitoring of Russian federal and regional media • Monitoring of foreign media • Monitoring of social media • Press clipping • Analyzing media space of the company and its competitors • Analysis of the company’s positioning in the media • Company’s or person’s media image audit • Media statistics

DESIGN AND TYPOGRAPHY

• Logo and brand style design • Brand book production • Informational material, graphic product, souvenir, packaging design • Website design • Graphic design and supply of branded goods (printing informational materials, brand event design elements, souvenirs)

ADVERTISING CAMPAIGNS

• Integrated advertising campaign package development • Direct advertising in the media (TV, press, Internet, radio) • Outdoor advertising (including advertising in HoReCa, shopping and leisure centers, transport advertising, etc.) • Outdoor and on-line advertising design • Promotion actions, BTL • Product placement

PROMOTIONAL ACTIVITIES

Organizing and conducting promotion: • Models, hostesses • Distributing leaflets/flyers • Taste tests • Gifts with purchase • POP opening • Sampling • Promotion in the regions